Discover with Vivek Bajaj how changing lifestyles and technological innovations are fueling the growth of the QSR industry. In this video, you will learn investment strategies, market dynamics, and the evolving landscape of food consumption.

What Will You Learn?

The video explores the evolution of food habits, emphasizing the growth potential of the Quick Service Restaurant (QSR) sector in India, reflecting changing consumer lifestyles. The traditional meaning of ‘roti’ has transformed, highlighting a demand for convenience and variety in food options, aligning with modern lifestyles.

With two-thirds of the QSR market unorganized, there is immense opportunity for growth as brands capture more market share. Major brands are expanding through franchising, indicating robust growth strategies among companies like Jubilant and Devyani.

Annual store additions by major players signal strong market confidence and future revenue growth in the QSR segment. Metrics like Same Store Sales Growth (SSSG) are crucial for evaluating QSR success, reflecting both new and existing store performance.

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